12274 46  tfmf uocfl5ate4uwm43t5hzzhk55 19ec9402 392e 4a50 a107 6dd19f11da03 0 photoup
  • News
  • March 14, 2018

Ontario Boosting Tourism in Markham-Unionville Through Festivals and Events

Support for Local Festivals and Events Creating Jobs, Building Vibrant Communities

MPP Michael Chan is pleased to announce that Ontario is supporting three festivals in Markham-Unionville to boost a growing tourism sector, create jobs, and offer Ontario residents and tourists more reasons to discover and explore the province.

“Markham is a uniquely vibrant and diverse community that offers a variety of exciting entertainment experiences for residents and visitors alike.  Celebrate Ontario is an important support for our local festivals as they work to become even better, attract more attendees to share in the culture and heritage of which we are so proud, and boost our local economy.”
— Michael Chan, M.P.P., Markham-Unionville

The following festivals are receiving support through the Celebrate Ontario program:

  • Markham Jazz Festival – $23,000 to increase attendance and encourage overnight stays by enhancing the visitor experience with more headliner opportunities and add a new stage for free Canadian student performances.
  • Markham Contemporary Music Festival – $ 24,862 to attract more tourists by increasing the festival days from 4 to 20, increasing the venues from 3 to 4, and increasing the activities from 8 to 24.
  • Taste of Asia Festival – $46,000 to attract more attendees by inviting more well-known celebrities from Asia to perform and highlighting feature countries from Asia to showcase various aspects of their specific culture.

This year, the province is supporting 328 festivals and events, the highest in the history of the program that celebrate Ontario’s diversity, heritage and culture. This investment will enhance programming, activities and services so that festivals and events can offer new experiences, reach new audiences and support jobs in their communities.

This year, 198 festivals and events receiving support will take place in rural or northern areas, and will showcase the diverse traditions that make these communities so unique.

Investing in festivals and events is part of Ontario’s plan to create fairness and opportunity during this period of rapid economic change. The plan includes a higher minimum wage and better working conditions, free tuition for hundreds of thousands of students, easier access to affordable child care, and free prescription drugs for everyone under 25 through the biggest expansion of medicare in a generation.

“Our government’s continued support for festivals and events is an investment in the livelihood of communities all across Ontario. Festivals and events are powerful economic drivers and play an important role in bringing communities together. Our diverse events give visitors and Ontario residents a reason to visit, discover and experience the riches of this wonderful province.”  
— Daiene Vernile, Minister of Tourism, Culture and Sport


  • Ontario is investing more than $20 million in the Celebrate Ontario 2018 program to support 328 festivals and events, the highest number in the history of the program.
  • Past recipients’ data shows that every $1 of Celebrate Ontario funding triggers $21 in visitor expenditures.
  • Tourism is an important economic driver, supporting nearly 400,000 jobs and generating over $32 billion of economic activity.
  • As part of the commitment made in Ontario’s Strategic Framework for Tourism and Tourism Action Plan, the government improved the Celebrate Ontario program to further streamline the application process, focus on results and improve alignment to better support communities across Ontario.


Celebrate Ontario recipients

Celebrate Ontario success stories

Explore more ways to discover Ontario

Strategic Framework for Tourism

Keep in Mind...

This website is provided for your convenience. If you'd prefer to call or email, my staff and I would be happy to hear from you.

Top Stories